e789 Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how e789 ("e789," "we," "us," or "our") collects, uses, stores, shares, and protects the personal data of individuals ("you," "your," or "Player") who access or use the e789 website at e789.ws ("the Platform"), including all associated games, services, promotions, and features.

e789 takes your privacy seriously. We are committed to handling your personal data responsibly, transparently, and in accordance with internationally recognised data protection principles. This Policy applies to all players on the e789 Platform, including those accessing our services from Karachi, Lahore, Islamabad, Faisalabad, and elsewhere across Pakistan.

This Policy should be read alongside our Terms & Conditions, which are incorporated by reference and govern your overall use of the e789 Platform.

2. Who We Are

e789 is an online gaming platform operating under international gaming licensing standards, providing sports betting, live casino, and slot game services to eligible players. For the purposes of this Privacy Policy, e789 is the data controller responsible for determining how and why your personal data is processed.

If you have any questions or concerns about how e789 handles your personal data, or if you wish to exercise any of your data rights as set out in this Policy, please contact our support team using the details provided in Section 15.

3. Data We Collect

e789 collects only the personal data that is necessary to provide our services, maintain security, comply with legal obligations, and continually improve the player experience. The categories of personal data we collect include:

3.1 Registration & Account Data

• Full legal name;
• Date of birth (to verify the 21+ age requirement);
• Residential address, including city (e.g., Karachi, Lahore, Islamabad);
• Email address;
• Mobile phone number;
• Username and encrypted password.

3.2 Identity Verification (KYC) Data

• Government-issued identification documents (e.g., CNIC, passport);
• Proof of address documents;
• Proof of payment method ownership (e.g., screenshots of JazzCash or EasyPaisa wallet);
• Selfie or biometric verification data where required by our KYC provider.

3.3 Financial & Transaction Data

• Deposit and withdrawal amounts and dates;
• Payment method details (JazzCash account number, EasyPaisa number, HBL/UBL/Meezan Bank account references, Visa/Mastercard partial card number);
• Transaction history and account balance records.

3.4 Gaming Activity Data

• Bets placed, games played, and wager amounts;
• Win/loss records and game session durations;
• Bonus redemption and wagering requirement fulfilment history.

3.5 Technical & Device Data

• IP address and approximate geolocation;
• Device type, operating system, and browser version;
• Session timestamps and Platform navigation data;
• Cookies and similar tracking technology data (see Section 8).

3.6 Communications Data

• Records of support interactions via live chat, email, or any other communication channel;
• Feedback, complaints, and dispute correspondence.

4. How We Collect Your Data

e789 collects your personal data through the following means:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in a promotion;
• Automatically — when you browse or interact with the Platform, through cookies, server logs, and similar technologies that capture technical and behavioural data;
• From third-party providers — including identity verification services, payment processors (such as JazzCash, EasyPaisa, HBL, and UBL), fraud detection services, and our gaming platform technology partners, where such data is provided in connection with delivering our services to you.

5. How We Use Your Data

e789 uses your personal data for the following specific purposes:

Purpose	Data Used
Account registration and management	Registration data, KYC data
Identity and age verification (21+ compliance)	KYC data, date of birth
Processing deposits and withdrawals	Financial data, KYC data
Providing gaming services and bet settlement	Gaming activity data, account data
Fraud prevention and security monitoring	Technical data, transaction data, KYC data
Regulatory compliance and AML obligations	All categories as required
Customer support and dispute resolution	Communications data, account data
Responsible gaming monitoring and intervention	Gaming activity data, account data
Platform improvement and analytics	Technical data, gaming activity data (aggregated/anonymised)
Sending service-related communications	Email address, phone number

6. Legal Basis for Processing

e789 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to perform our contractual obligations to you, including account management, game provision, and transaction processing;
• Legal Obligation: Processing necessary to comply with applicable laws, including anti-money laundering regulations, age verification requirements, and gaming licence conditions;
• Legitimate Interests: Processing conducted in pursuit of e789's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your fundamental rights;
• Consent: Processing based on your freely given, specific, and informed consent, such as the sending of marketing communications. Consent may be withdrawn at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7. Data Sharing & Third Parties

e789 does not sell, rent, or trade your personal data to third parties for commercial purposes. We may share your data with the following categories of trusted third-party service providers, strictly for the purposes outlined in this Policy:

• Payment Processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard, for the purpose of processing your deposits and withdrawals;
• Identity Verification Providers: Third-party KYC and AML compliance services used to verify your identity and age;
• Gaming Platform Providers: Technology partners who supply the game engines, live casino infrastructure, and sports data feeds that power the e789 Platform;
• Fraud & Security Services: Providers that help us detect and prevent fraud, account takeover, and other security threats;
• Analytics Providers: Services used to analyse aggregated, anonymised platform usage data to improve the player experience;
• Regulatory & Law Enforcement Authorities: Where we are required by law, court order, or regulatory directive to disclose your information.

All third-party service providers engaged by e789 are required to process your personal data only in accordance with our instructions and are contractually bound to maintain appropriate data security standards.

8. Cookies & Tracking Technologies

e789 uses cookies and similar tracking technologies to enhance your Platform experience, maintain session security, analyse usage patterns, and deliver relevant content. The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the Platform to function correctly. These cannot be disabled as they are required for core functionality such as login sessions and account security;
• Performance & Analytics Cookies: Used to understand how players interact with the Platform, helping us identify areas for improvement. Data collected is aggregated and anonymised;
• Functionality Cookies: Allow the Platform to remember your preferences, such as language settings and display preferences, to provide a more personalised experience;
• Session Cookies: Temporary cookies that expire when you close your browser, used to maintain your active session while navigating the Platform.

You can manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the e789 Platform. Strictly necessary cookies cannot be disabled without impairing core services.

9. Data Retention

e789 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected. The following general retention guidelines apply:

• Account Data: Retained for the duration of your active account relationship with e789, plus a period of up to five (5) years following account closure to fulfil regulatory and legal obligations;
• Financial & Transaction Records: Retained for a minimum of five (5) years in accordance with anti-money laundering regulatory requirements;
• KYC Documents: Retained for the duration of your account relationship and for a period of up to five (5) years after account closure;
• Gaming Activity Data: Retained for a minimum of three (3) years following the relevant gaming session;
• Support Communications: Retained for up to three (3) years following resolution of the relevant query or dispute.

Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised in a manner that prevents re-identification.

10. Data Security

e789 implements a comprehensive range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data in transit between your device and the Platform;
• Encryption of sensitive data at rest within our secure server infrastructure;
• Role-based access controls limiting employee access to personal data on a strict need-to-know basis;
• Regular security audits and penetration testing of Platform infrastructure;
• Multi-factor authentication requirements for account access;
• Automated monitoring systems for the detection of suspicious access patterns and potential data breaches.

While e789 takes all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is entirely infallible. In the unlikely event of a data breach that poses a risk to your rights and freedoms, e789 will notify affected players and relevant authorities in accordance with applicable requirements.

11. Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by e789:

• Right of Access: You may request a copy of the personal data e789 holds about you;
• Right to Rectification: You may request that inaccurate or incomplete personal data be corrected or updated;
• Right to Erasure: You may request the deletion of your personal data where e789 no longer has a legitimate reason to retain it, subject to our legal and regulatory obligations;
• Right to Restriction: You may request that e789 restrict the processing of your personal data in certain circumstances;
• Right to Data Portability: You may request that e789 provide your personal data in a structured, commonly used, and machine-readable format;
• Right to Object: You may object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests;
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact the e789 support team as detailed in Section 15. We will respond to all valid requests within a reasonable timeframe. We may need to verify your identity before processing your request.

12. Minors & Age Restriction

The e789 Platform is strictly intended for persons aged 21 years and above. e789 does not knowingly collect or process the personal data of individuals under the age of 21. All accounts are subject to mandatory age verification as part of our KYC process.

13. International Data Transfers

e789 operates globally, and your personal data may be transferred to and processed in countries outside of Pakistan. When e789 transfers personal data internationally, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Policy.

Such safeguards may include contractual data protection clauses with service providers, adherence to recognised international data transfer frameworks, or reliance on the adequacy decisions of relevant data protection authorities. All international data transfers by e789 are conducted solely for the purposes described in this Privacy Policy.

14. Changes to This Policy

e789 reserves the right to update, amend, or replace this Privacy Policy at any time. When material changes are made, e789 will notify registered players via the email address on file or by displaying a prominent notice on the Platform. The "Last Updated" date at the top of this Policy reflects the date of the most recent revision.

Your continued use of the e789 Platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically to stay informed about how e789 is protecting your information.

15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by e789, please contact our support team. We are available 24 hours a day, 7 days a week:

Email: [email protected]

Please include your registered username, a clear description of your query or request, and any relevant details to help us respond promptly. e789 aims to acknowledge all formal data-related enquiries within 72 hours and to resolve them within 30 days of receipt.